開課日期 :
2016-08-08
截止報名日期 :
To be Advised |
|
Executive Diploma in Digital PR & Communication |
|
|
| 課程資料 |
| 學院名稱 : |
The Hong Kong Management Association |
| 課程類型 : |
多媒體/設計,資訊科技/工程 |
| 獲取學歷 : |
文憑 |
| 修讀為期 : |
To be Advised |
| 學費 : |
HKD 7,200 |
| 入學要求 : |
N/A |
| 課程內容 : |
Programme Structure
The Executive Diploma in Digital PR & Communication consist of 3 modules
Module 1: Digital Public Relations
Module 2: Hong Kong Digital Reputation Management
Module 3: Digital PR Strategy
Syllabus
Module 1: Digital Public Relations
Digital PR - Role and Goal
How digital has changed the role of traditional PR
Tools for Digital PR
Search engine Optimization
Social Media
Blogging
Search and Social Media Monitoring
Impact of new media on consumers, shareholders and business
The architecture of participation - how to get your audience involved: touchpoint management
Module 2: Hong Kong Digital Reputation Management
How to develop online content and seed it online
How to develop a relationship with bloggers and online influencers
Broadcast and response via digital channel
Feedback Management
Crisis Management
Module 3: Digital PR Strategy
Digital PR strategy
Client Briefs - elements for and how to write PR message
Digital PR metrics and Key Performance Index
Be your own PR or outsourcing?
Case Studies |
| 相關網址 : |
|
| 聯絡資料 |
| 聯絡人 : |
Wilson Tay |
| 查詢電郵 : |
WilsonTay@hkma.org.hk |
| 電話號碼 : |
2774 8599 |
| |
|
