課 程 資 料
開課日期     :     To be Advised
截止報名日期 : To be Advised
CA007 企業形象及策略品牌設計專業證書 (兼讀制)
Logo
課程資料
學院名稱 : 香港公開大學李嘉誠專業進修學院
課程類型 : 工商管理,多媒體/設計,其他
獲取學歷 : 證書
修讀為期 : 231 hours
學費 : $11,200(To be paid by 2 equal install-ments of $5,600 each)
入學要求 : ‧ A diploma or higher diploma from a recognized tertiary education institution; or

‧ A recognized professional qualification; or

‧ Mature applicants aged 21 or above with 3 years’ relevant working experience; and

‧ A pass or Level 2 in HKCEE English.

 
課程內容 : Upon completion of the whole programme, students should be able to:

Understand the scope of branding decisions and the value of the customer-based brand equity framework;

Demonstrate the value of brand elements and sub-brands;
Investigate the relationship between branding and corporate image planning;

Examine the effects of changing demographics on brand marketing strategies;

Master the strategies and tactics over the change in the product and brand life cycle;

Demonstrate knowledge in corporate image planning and brand design strategy.
相關網址 : http://www.ouhk.edu.hk/WCM/?FUELAP_TEMPLATENAME=tcSingPage&ITEMID=CCLIPACECONTENT_57472505
聯絡資料
查詢電郵 : lipace_design@ouhk.edu.hk
電話號碼 : 3120 9936
 
電郵查詢
姓名* :
電郵* :
電話 :
地址:
內容* :
驗證碼* : (按圖可重整圖片)    (請輸入所顯示的字串)