開課日期 :
To be Advised
截止報名日期 :
To be Advised |
CA007 企業形象及策略品牌設計專業證書 (兼讀制) |
|
課程資料 |
學院名稱 : |
香港公開大學李嘉誠專業進修學院 |
課程類型 : |
工商管理,多媒體/設計,其他 |
獲取學歷 : |
證書 |
修讀為期 : |
231 hours |
學費 : |
$11,200(To be paid by 2 equal install-ments of $5,600 each) |
入學要求 : |
‧ A diploma or higher diploma from a recognized tertiary education institution; or
‧ A recognized professional qualification; or
‧ Mature applicants aged 21 or above with 3 years’ relevant working experience; and
‧ A pass or Level 2 in HKCEE English.
|
課程內容 : |
Upon completion of the whole programme, students should be able to:
Understand the scope of branding decisions and the value of the customer-based brand equity framework;
Demonstrate the value of brand elements and sub-brands;
Investigate the relationship between branding and corporate image planning;
Examine the effects of changing demographics on brand marketing strategies;
Master the strategies and tactics over the change in the product and brand life cycle;
Demonstrate knowledge in corporate image planning and brand design strategy. |
相關網址 : |
http://www.ouhk.edu.hk/WCM/?FUELAP_TEMPLATENAME=tcSingPage&ITEMID=CCLIPACECONTENT_57472505 |
聯絡資料 |
查詢電郵 : |
lipace_design@ouhk.edu.hk |
電話號碼 : |
3120 9936 |
|