| 開課日期 :
2009-11-14 截止報名日期 : 2009-11-14 |
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| Master of Science in Marketing & Management | |
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| 課程資料 | |
| 學院名稱 : | RDI Management Learning |
| 合辦機構 : | University of Bradford |
| 課程類型 : | 營銷/市場學 |
| 獲取學歷 : | 碩士 |
| 修讀為期 : | 18 months |
| 學費 : | HK$100,440 |
| 入學要求 : | • Bachelor’s degree from a recognised University; or a professional qualification • Welcome applications from fresh graduates, supervisors, team leaders, marketing and sales executives, finance executives, newly appointed managers • Applications from experienced individuals are welcomed • Candidates without appropriate qualifications will be considered case by case and may be invited to take the Bradford Admission test |
| 課程內容 : | The MSc in Marketing and Management will enable you to understand the role of marketing in today’s rapidly changing business world and to identify opportunities in the marketplace. It explores ways in which new customers can be won and existing ones kept. The programme takes on an international approach and its content and teaching methods reflect the latest thinking and research in marketing education and practice. You will emerge from the programme with: • A clear understanding of the concept and role of marketing • Knowledge of the key marketing functions and of how and when they can most effectively be used • A wide range of management skills and techniques for creative thinking, problem solving and decision making • Good communication, negotiation, leadership and teamwork skills • An international perspective on business and marketing activities. |
| 相關網址 : | http://www.rdihongkong.com/tchi/Bradford_MA.php |
| 聯絡資料 | |
| 查詢電郵 : | info@rdihongkong.com |
| 電話號碼 : | +852 29920133 |
