| 開課日期 :
To be Advised 截止報名日期 : To be Advised |
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| CA007 企業形象及策略品牌設計專業證書 (兼讀制) | |
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| 課程資料 | |
| 學院名稱 : | 香港公開大學李嘉誠專業進修學院 |
| 課程類型 : | 工商管理,多媒體/設計,其他 |
| 獲取學歷 : | 證書 |
| 修讀為期 : | 231 hours |
| 學費 : | $11,200(To be paid by 2 equal install-ments of $5,600 each) |
| 入學要求 : | ‧ A diploma or higher diploma from a recognized tertiary education institution; or ‧ A recognized professional qualification; or ‧ Mature applicants aged 21 or above with 3 years’ relevant working experience; and ‧ A pass or Level 2 in HKCEE English. |
| 課程內容 : | Upon completion of the whole programme, students should be able to: Understand the scope of branding decisions and the value of the customer-based brand equity framework; Demonstrate the value of brand elements and sub-brands; Investigate the relationship between branding and corporate image planning; Examine the effects of changing demographics on brand marketing strategies; Master the strategies and tactics over the change in the product and brand life cycle; Demonstrate knowledge in corporate image planning and brand design strategy. |
| 相關網址 : | http://www.ouhk.edu.hk/WCM/?FUELAP_TEMPLATENAME=tcSingPage&ITEMID=CCLIPACECONTENT_57472505 |
| 聯絡資料 | |
| 查詢電郵 : | lipace_design@ouhk.edu.hk |
| 電話號碼 : | 3120 9936 |
